What am I doing wrong?

When I first started designing cross stitch charts I used to provide all of the materials for each design. I also lived in an enormous house at the time and had the space (and time) to do this with ease.

However, 10 years on and a massive downsize later I now only provide charts via email and most of my customers understand this and sales are still great.

I think that my website explains this pretty clearly. In fact it is mentioned on EVERY SINGLE page and section and within every item that you click on. It is also in the FAQs and T&Cs that customers tick during checkout to confirm they have read – and it’s right at the top of those so no trawling through reams of junk first. AND, finally it’s in the confirmation email they receive once they have ordered. So that’s at least 6 times it is written for customers to see.

And yet, I still have customers who complain once they have received their bespoke, personalised chart saying they didn’t know what they were buying. One customer recently even admitted that she hadn’t bothered reading the website but still expected me to do something about it!

So, my question to you is this… Can you tell me what I’m doing wrong? Is there another way of making this completely idiot-proof or do I just have to suffer the backlash of unhappy customers as I am unwilling to refund their money for a job I’ve already done??

Your thoughts would be appreciated on this one, especially if you order online. What do the words ‘Cross stitch chart via email‘ mean to you??

It really is soul-destroying when I put so much effort into all of my designs and still have people not value them for the work that goes in…

H x


Christmas is Coming…

I know – it’s not even October yet and I have already mentioned the ‘C’ word… But hey, I love the festive season and in the cold UK Winter there is nothing better to do on a school night than cross stitch!

So, I’m having a little pre-pre-Christmas sale and offering a 20% discount on my three lovely Christmas-themed cross stitch charts:

You can choose from Candy Canes, Snowman or Stockings and get a personalised chart emailed to you for just £16 (usually £20) when you order before 31st October 2016 – that’s a 20% saving and the first discount I’ve offered in ages.

Simply head over to the Christmas section of my website to see them all and get your discount.

Happy Xmas Stitching everyone!!

New Additions to the Periodic Table

Back in June 2016 the  International Union of Pure and Applied Physics (IUPAP) announced the proposal of four new chemical elements on the periodic table:

  • Nihonium and symbol Nh, for the element 113,
  • Moscovium and symbol Mc, for the element 115,
  • Tennessine and symbol Ts, for the element 117, and
  • Oganesson and symbol Og, for the element 118.

These are currently under consultation with ratification due in November 2016.

So, it was also time for me to update my popular Periodic Table of Elements chart on Etsy.

As you can see below, the chart is now fully up to date with the new symbols and both versions are available in my Etsy Shop – the pre-2016 version and the 2016 version – just in case you’re not sure whether the new names will stick or not.


Many customers buy the chart and use it to make up their own words for smaller projects instead of stitching the entire thing – a whopping 450 x 240 stitches – and the new element names help a little with this. Moscovium would be useful for ‘Mc’ names and Tennessine gives you a ‘Ts’ to finish words such as RaTs and FArTs…

I hope you enjoy this new addition to the shop and there are more to come shortly.

H x

My Free Charts

Hello & welcome to 2015!

OK, so it is nearly the end of January, but at least it’s not March or even later!  I don’t update this blog very often, but it seems to still be a real hit mainly because of my free charts.  I will be adding more during the year, but in the meantime I thought I would list all of my free chart posts here so you can find them easily:

And finally, because today is Australia Day and I am a very proud Aussie, I have included a special AustraliaDay chart for you to stitch too.

H x

AussieH x

Cross Stitch-a-long

I was thrilled to be contacted earlier this week by a Facebook group admin who has chosen my Flags of the World Cross Stitch design as one of their Stitch-a-Long projects for 2015.

Emma runs the Cross Stitch Crazee group and the idea is that people from all over the world purchase the chart and share their progress with others in the group throughout the year.  There is also a gorgeous Owl project for the year too – so you can choose to do one or both of them.  A great way of being social and sharing your love of cross stitch from the comfort of your own lounge!

I was so impressed by the idea (and Emma’s commitment to help her members with materials packs for the charts) that I am offering group members a 20% discount on this chart until 1st January 2015.  If you want to get your hands on it, then pop over to Facebook and ask to join the group.  You will then see an Events tab and full details of this chart are given in the “Year Long SAL 2” event, plus the code you’ll need for the discount.

Happy Stitch-a-Long everyone!

H x

Stitch all 200 of these flags of the world in the Cross Stitch Crazee Facebook Group Stitch-a-Long for 2015!

Stitch all 200 of these flags of the world in the Cross Stitch Crazee Facebook Group Stitch-a-Long for 2015!


Halloween Stitching


It’s almost that time of year again & if my kids had their way we would have the house covered in ghosts and pumpkins already!

But, there is still time to get stitching and this Happy Halloween design is my spooky gift to you today…  Just click on the image above to open the PDF chart.  It would look fabulous stitched on black fabric don’t you think????

H x

P.S. – if the link there doesn’t work then click on this one instead: HappyHalloween

How to make your own fabric labels for craft projects

I love sharing ways of keeping your costs down when selling handmade goods, but it is still important to make your items look professional and give your own personal brand a unified look and feel.  So, when I decided to start selling some crochet items recently, I decided to create my own labels and share both the process and the result.

Woven labelsBut first, a bit of history… Back in the day when I made lots of bespoke cross stitch bunting, I stumped up for some woven labels to sew into the back of the bunting that included my company name and website.  These worked really well but were quite expensive (around 50p each) and couldn’t match my font or exact colours.  They did their job and I was happy enough, but once I stopped stitching bunting (too time consuming for the return), I was also left with a bunch of them!

Fast forward to 2014 and I now concentrate on selling cross stitch kits and charts via my website and Etsy shop and it forms a large part of my income so definitely not a hobby anymore.  

I still love making things and crochet is something I really enjoy at the moment and I want it to remain a hobby.  However, there are only so many kindle cases I can have so I’ve decided to sell some on Etsy (just to let me buy more wool really!). So, I am setting up a shop and wanted some labels I could attach to my products and decided to make them myself.

My Bespoke StampLuckily I came across a fantastic company called The English Stamp Company and they created a bespoke stamp for me – it only took a day and I was really thrilled with the result.  It cost £19 and I also bought some Versacraft ink from them which is suitable for fabric and lots of other surfaces (total cost £25).  I attached the stamp to a small acrylic block I bought from ebay for £5 and bought a 20m roll of ribbon for £6 also from ebay.

To make my labels I simply stamp along the ribbon leaving enough room for cutting with pinking shears and folding over the edges and will get approximately 265 out of this roll (cost approx 14p each).  This cost reduces the more I make because I never have to replace my stamp.  It’s also great because my font matches across all of my invoices, shop and labels too.  

Label stitched in placeJust remember to iron all of the labels before attaching them to your product as this makes the ink colourfast.  I do it while they are still on the roll as it makes it easier.  I then cut and fold the edges under before attaching them to my products by hand.  Here’s the finished label attached to one of my kindle cases.  

So, now that I have my brand sorted, I just have to get on with making lots of covers for different tech to fill my shop!  Wish me luck…

H x



Back to my geeky beginnings

I love trying out new styles of cross stitch design, and so far this year I have been obsessed with the Periodic Table.  So much so, that I have released a number of charts using chemical elements to spell out words and have been featured in the latest issue of The World of Cross Stitch magazine for doing just that!  All very exciting.

But my big news is that after putting it in the ‘too hard basket’ of design, I have finally completed the full Periodic Table of Elements and now have the chart available for sale in my Etsy Shop

So, here is the finished beasty in full glorious colour – and I hope lots of people enjoy stitching the whole enormous lot (32 x 17 inches or 82 x 44cm) or picking out individual letters to make their own words and names…

Periodic Table Full Colour


And here’s the link to it in my Etsy shop in case you just have to buy it for yourself or someone you know: https://www.etsy.com/uk/listing/197931982/periodic-table-of-chemical-elements.

H x