I love sharing ways of keeping your costs down when selling handmade goods, but it is still important to make your items look professional and give your own personal brand a unified look and feel. So, when I decided to start selling some crochet items recently, I decided to create my own labels and share both the process and the result.
But first, a bit of history… Back in the day when I made lots of bespoke cross stitch bunting, I stumped up for some woven labels to sew into the back of the bunting that included my company name and website. These worked really well but were quite expensive (around 50p each) and couldn’t match my font or exact colours. They did their job and I was happy enough, but once I stopped stitching bunting (too time consuming for the return), I was also left with a bunch of them!
Fast forward to 2014 and I now concentrate on selling cross stitch kits and charts via my website and Etsy shop and it forms a large part of my income so definitely not a hobby anymore.
I still love making things and crochet is something I really enjoy at the moment and I want it to remain a hobby. However, there are only so many kindle cases I can have so I’ve decided to sell some on Etsy (just to let me buy more wool really!). So, I am setting up a shop and wanted some labels I could attach to my products and decided to make them myself.
Luckily I came across a fantastic company called The English Stamp Company and they created a bespoke stamp for me – it only took a day and I was really thrilled with the result. It cost £19 and I also bought some Versacraft ink from them which is suitable for fabric and lots of other surfaces (total cost £25). I attached the stamp to a small acrylic block I bought from ebay for £5 and bought a 20m roll of ribbon for £6 also from ebay.
To make my labels I simply stamp along the ribbon leaving enough room for cutting with pinking shears and folding over the edges and will get approximately 265 out of this roll (cost approx 14p each). This cost reduces the more I make because I never have to replace my stamp. It’s also great because my font matches across all of my invoices, shop and labels too.
Just remember to iron all of the labels before attaching them to your product as this makes the ink colourfast. I do it while they are still on the roll as it makes it easier. I then cut and fold the edges under before attaching them to my products by hand. Here’s the finished label attached to one of my kindle cases.
So, now that I have my brand sorted, I just have to get on with making lots of covers for different tech to fill my shop! Wish me luck…